THE EFFECTIVENESS OF VISUAL RESOURCES IN TEACHING ESP TO LIGHT INDUSTRY STUDENTS
Abstract
This study investigates the role of visual resources in enhancing English for Specific Purposes (ESP) instruction for students in light industry disciplines. It aims to determine how visual aids—such as infographics, technical diagrams, videos, and digital simulations—support vocabulary acquisition, comprehension of specialized texts, and overall student engagement. A mixed-methods approach was used, involving classroom observations, learner surveys, and performance assessments over one academic term. Findings show that visual resources significantly improve both comprehension and retention of industry-specific language. Students reported increased motivation and understanding of professional concepts when visual materials were integrated into lessons. The study concludes that visual-based instruction is an effective pedagogical strategy for ESP in technical fields, particularly in contexts where linguistic and conceptual complexity may hinder learning.
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References
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